Comparison · Updated October 2026
WebSwitch vs. Bitly
— which is right for your team?
Bitly is a well-known link and QR code platform with a free plan, link-in-bio pages and a large integration library. WebSwitch is narrower: it focuses on smart links that route each visitor to the right destination for their device, at much lower entry prices.
Get started todayWho each product is for
WebSwitch
Teams that mainly need links that send people to the right app store page or web page for their device, with their own domain and QR codes.
Bitly
Teams that want a free plan, link-in-bio pages, a large integration library or enterprise controls such as SSO.
Feature comparison
| Feature | WebSwitch | Bitly |
|---|---|---|
| Free plan | ||
| QR codes on paid plans | ||
| Custom domain on the lowest paid plan | ||
| Mobile deep linking on every paid plan |
Pricing comparison
| Links per month | WebSwitch | Bitly |
|---|---|---|
| About 5 | $1/mo (Foundation, 10 links) | Free, with ads (5 links) |
| 100 | $10/mo (Business) | $10/mo, annual plan only (Core) |
| 500 | $50/mo (Pro, 1,000 links) | $29/mo, billed annually (Growth) |
| 3,000 | Contact us | $199/mo, billed annually (Premium) |
Bitly pricing sourced from Bitly's official pricing page. WebSwitch pricing from webswitch.io/pricing.
Why teams switch to WebSwitch
- Mobile deep linking is listed only on Bitly Premium. In WebSwitch every plan can send iOS, Android and desktop visitors to different destinations.
- A custom domain is included from the $1 Foundation plan, while Bitly lists branded links and a complimentary custom domain from Growth.
- WebSwitch has three simple monthly plans sized by links created, and no per-user pricing.